Choosing the Right Label for Your Needs

by Bryn Fest

Need help choosing the correct custom clothing tags wholesale for your needs? This guide will explain selecting the perfect weave, seam, dimensions, and colour for your label project.

First, determine what your label needs to do.

Clothing tags work best when they serve a specific purpose. Before making decisions about weaving, folding, and designing, you must understand exactly what your label will do.

Your label may only need to describe the clothing size, in which case simple letters (‘S’, ‘M’, ‘L’ etc.) may be all you need. Labels may need to act as a permanent business card for your brand, including complex graphics, web addresses, and so on. The weaves, pleats, and designs of these two examples alone would be vastly different, and all stem from each label’s role.

Clothing markers generally fulfill one of three main functions imprinting, compliance, and retail.

Brand Labels

Brand labels help consumers identify products or businesses. The primary purpose of a branding label is to convey an impression, not to share specific factual or legal information.

Branding labels usually include at least the logo and brand name in a prominent location on the garment, but there are hundreds of decisions to be made if you want to get branding right in the head. See our guide to branding and labelling in the fashion industry to learn more.

Compliance Labels

Depending on the country where you sell your item, you may need to add specific labels to comply with local laws. Our customers include washing care instructions, fibre content, country of origin, size and flammability properties.

Suggestions for compliance markers are simple and easy to read. Woven labels using black text on a white background are usually the best choice.

Retail / Point of Sale Labels

Your products will most likely share shelves with items of the same type, all close together and struggling for the split-second attention of a passing shopper. In this intimate environment, your retail label needs to stand out.

Swing tickets are the primary type of retail label, but hem and neck tags can sometimes serve as retail labels. Aim to capture designs, bold colours, unusual shapes, and exciting textures; the mission is to get the shopper’s attention!

Choosing the Right Label: What to Consider

Once you have a clear idea of what your label should do, you are ready to start making decisions about the label’s weave, fold, dimensions, and colour.


We offer three main types of weaves:

Taffeta, or Plain Weave, is used extensively throughout the fashion industry. Taffeta is a challenging and durable weave, but it can give consumers the impression of low quality, especially if there are large areas of labels with the same colour.

The satin weave creates a glossy surface and conveys a high-quality feel, making it the perfect choice for evening wear and luxury linen. This label is ideal for text-based logos and simple graphics, but because of how the threads mesh in a satin weave, it may be inappropriate for complex, high-definition logos.

Damask is your best bet if you’re trying to put a lot of detail and colour into your label. Damask labels usually have a bulkier texture than satin or taffeta, so while they are suitable for neck tags or hem labels, they may be better for wash size and care labels.


Every woven label has two sides: the front (the side that is meant for the consumer to see) and the back (where any fine threads or excess thread is visible). Creases are how you hide the back of woven labels.


Designing woven labels is more complicated than designing something for print or screen. When we incorporate your design, we have to translate every pixel of your image into something that a loom can create from overlapping threads. The ready-to-loom design is an intricate arrangement of warp and weft lines intersecting at right angles to form the final figure.

There are two main aspects to woven label designs that you as a customer need to pay attention to:

Label Dimensions

The size and shape of your label are essential and will vary depending on the type of label. If you’re planning to sew a very detailed brand label border to the inside of a raincoat, you may want a damask weave and something big and square to catch everything you need. Details, On the other hand, if you wish to add a laundry care label to a child’s t-shirt, a small fold satin woven label will be your best bet.

When sizing your labels, consider whether they will contact the skin, whether they ‘ need to be seen’, such as retail or brand labels, and how they will be secured to the garment.

Thread Color

You can have almost any thread, but remember that you can’t fit thousands of them into only a few square inches of space. The cost of coloured thread also varies, so while technically you can have any colour you like, the availability of global thread stocks can force you to choose a similar colour, not the same colour.

At aseefashion, we know that you put a lot of thought into your colour, so we do everything in our power to match the colour of your logo perfectly. We will always try to provide an alternative to ensure your design doesn’t lose its power!

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