All across the world businesses are forced to get into digital transformation due to the changes that are happening globally which affects our business environment. For small and local businesses, this means we need to change and adapt the way that we market and sell our products and services, as well as how we operate our businesses in general. Fortunately there are hundreds of digital marketing tools to support this transition and growth online in today’s fast-changing business environment.
Google My Business
Google My Business is one of the most important marketing tools for local businesses. Once you’ve created a free Google My Business listing and edit all your business information, then your target audience can find your business on Google search and Google Maps when typing in keywords related to your business, product or services. This is ultimately going to drive the majority of your leads, phone calls, sales through to your business.
Mailchimp is a popular email marketing tool mainly because it is easy to use, has great features, templates and analytics. It is widely used by a lot of small businesses who are looking to grow their audience and widen their market reach.
With this tool you can simply create and build your email list. You can also easily build a landing page with MailChimp which offers a simple drag and drop landing page builder to easily capture emails and other information from your audience. You can send out newsletters and build email automation campaigns via their simple, easy-to-use, drag and drop builder.
The great thing about Mailchimp is it is easy to set up for beginners, free and you have access to many essential features for building an online audience.
If you are not a graphic designer and you are caught up in a situation where you need to create eye-catching and beautiful designs, then Canva would be the perfect tool for you.
This design program is packed with design templates that you can easily edit from logos, business cards, posters, presentations and social media posts. You name it, Canva has templates for it. With Canva, you can just simply select the type of content you want to create and it is automatically sized for you. You can either start from scratch or choose from the selection of templates based on the type of content you’ve chosen. If you want to create a sizing different from that of the template, you can also customize it according to how you want the size to be.
Canva also allows users to upload content like photos and videos that you may need to be able to apply them to the design you are doing. The pre-made templates can also be customized according to colors, text or images that you want to make it fit your brand.
What is also great about Canva is that it has an auto-save feature that allows you to continuously work on your design without having to think about if it’s saved or not. Let’s say you accidentally close your Canva window, your progress will still be there and will be saved so you can actually come back for it any time and pick up from where you left off.
Now this may be a lesser-known digital marketing tool. However, Usenet has a lot of benefits that other marketing tools may not be able to touch on since it places you directly in contact with people interested in a specific topic that your product or service can be related with.
Usenet is an online web forum where you can read articles and even post information and comments on different categories called newsgroups. In Usenet, there are hundreds of Usenet available and you can definitely find one that would definitely fit your brand and create awareness for your business by chatting with different users through post replies and even creating new posts.
Aside from that, Usenet can also be utilized for research purposes. You can check out information about your line of business, the market your business caters to and possibly even your competition in certain Usenet newsgroups. For example, a food business can explore newsgroups such as alt.food.fast-food or alt.business.importexport.food for both research and marketing purposes.
Admittedly, Usenet may not be the most simple tool you could use to market your business. There are several requirements you would need to access Usenet which includes a reliable Usenet provider and a good newsreader. That being said, it becomes simple once you get the hang of it.
Google Analytics is a tool that shows in-depth data on your site pages and web site visitors. And because it is free to anyone with a Google account, Google Analytics is popular among small and medium sized businesses.
Many people, however, don’t bother with Google Analytics because they think the data will be too difficult to interpret. But, Google Analytics makes it easy to understand what is happening on your website by breaking down the traffic sources, your audience location, age, gender and how your website pages are performing online. Google Analytics can track hundreds of different metrics to evaluate website performance. Tracking specific goals is usually more helpful to businesses than general metrics like page views.
Digital Transformation: In Conclusion
Transitioning from traditional marketing to digital marketing can sometimes be scary. But the abundance of online marketing tools, both free and paid, makes the transition easier for a lot of businesses.
Aside from those we mentioned, there are a lot of other online marketing tools that you can use to further grow your business and keep your brand competitive in today’s digital landscape. The key is creating a solid digital marketing strategy and making use of tools that will surely give you a wide reach, enhance your brand image and provide an overall business growth.