Around 88% of online consumers aren’t willing to return to a website after a bad experience, which shows how important analyzing your site’s data is.
Analyzing your web traffic is essential for continuously attracting customers and driving sales. But figuring out how to do this can feel overwhelming for businesses who are new to digital marketing. Maybe that’s why you’re searching this online; you’re unsure how to analyze your web traffic and you’re searching for tricks of the trade.
Sounds like you? Luckily; you’ve found the right place. Here’s how to analyze website traffic.
Use the Right Tools
Before you get started, be equipped with the right traffic checking tools to check your website stats. These will break down your data and give you valuable insight into what you should improve. The top ones include Google Analytics, HubSpot CMS, and Mouseflow.
Know Where Your Traffic Is Coming From
Discovering that you’ve got web visitors is exciting, but if you want it to be sustainable, you must figure out where this is coming from.
If you haven’t already brushed up on Google Analytics tips for dentists or your industry, use the tool to find out which social media channels or keyword searches are bringing visitors to your site.
Note down any sudden surges, especially if you recently published a guest post or featured on a larger website, so you know where you stand.
Learn About Your Audience
When analyzing your website traffic, focus on who your audience is.
Most tools will reveal their age, gender, and location, so you can use this to your advantage. This will help you plan content and create a social media marketing plan that will target them online.
For instance, if you make women’s jewelry and a majority of your audience is female, you wouldn’t start posting brands that are catered towards men as it’s irrelevant.
Review Your Bounce Rate
Another tip when analyzing web traffic is to review your bounce rate. This is the percentage of viewers who visit your page and instantly leave, which can determine how well your site is doing. As a general rule, your rate should hover between 26 and 46%.
As you do this, figure out which pages aren’t doing well and prioritize improving them.
Create a Monthly Report
The only way to generate more traffic is by creating monthly reports. Write down the number of visitors you’ve had, where they’ve come from, and whether the average time on the page has improved.
Note, creating these reports is especially important when you’ve made a change, such as tweaking your marketing campaign or launching your latest product line.
Analyze Website Traffic Today
Hopefully, you’re now an expert at analyzing website traffic and seeing your desired results.
There are many factors to take on board, such as understanding who your visitors are and knowing where your traffic is coming from. You should also review your bounce rate and create a monthly report, so you continuously grow. Good luck!
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