Companies across industries are using online marketing to promote their products or services but none have more potential to benefit from it than fashion brands. Nevertheless, with people buying clothes from any part of the world with just a couple of clicks, no matter how good your designs are, in this huge industry with incredible competition, without a proper marketing strategy your fashion brand may be unsuccessful.
If you’re having difficulties promoting your fashion brand, we’ve prepared a few recommendations to assist you with your marketing efforts.
We live in the age of social media, and if you know how to use it to your advantage it can be a huge help for your business. Most of the people you want to reach are using the most popular networks, so all you have to do is reach them and inspire engagement.
When customers buy online, they research to see how trustworthy they find a brand. Social media presence plays a huge role in customers’ opinions. This, on the other hand, makes social media a wonderful tool that fashion brands can use to promote their products, get closer to their target audience, and increase sales
One of the most important things to keep in mind as a new brand trying to find its way into people’s lives is that focusing on the mere numbers of followers is a bad strategy. Convinced that the number will make them more interesting, many companies decide to use tools like Nitreo, an Instagram automation tool, to bump up the number of their followers. This false popularity, however, can do more harm than good.
Not only will such tools bring you fake followers or bots, which can’t provide you with real engagement but they may even get your profiles banned and ruin your reputation. Instead, you should hire professionals who will understand your goals and help you get organic followers. Real people that decide to follow fashion brands on social media platforms will interact with you, not only potentially becoming your customers but even your promotors.
Influencer marketing is a great way to reach a wider audience, especially for fashion products. However, you should make sure that you find influencers who are right for your brand – someone who focuses on fashion, who shares your style and what you stand for.
Even though social media marketing is huge, your fashion brand can’t succeed without a professional, informative, and secure website. Learn from successful fashion brands, which don’t use their websites simply as fast and easy-to-use online stores.
To increase visibility and build lasting relationships with their customers, these brands also offer valuable content on their websites. For instance, you can have a blog that you will use to educate your clients on different relevant subjects. You can use this content to enrich your social media presence and improve engagement.
People love visual content but when it comes to clothing brands – it’s key. Fashion is all about looks, so it’s simply impossible to succeed with bad photos for instance. Online shoppers can’t touch or try the clothes you are offering, so the next best thing is to see them in photos with great quality and from different angles.
Short videos are also very popular right now, so you can also enrich your profiles and catalogs with those. Publishing interesting and well-made visual content can ultimately make a huge difference in your sales.
The photos and videos you create shouldn’t only be directly promoting the products you are selling. Create informative and interesting content for bigger engagement. Keep in mind that because visual content is very popular, to stand out you should always be creative and when you make tutorials, how-to videos, or other visual posts, you should try to be as unique as possible.
Beautiful designs and incredible quality, aren’t enough for fashion. Even if you have the best online campaign. If you aren’t recognizable people may easily forget about you. Thankfully, there are many ways to make your brand memorable. For instance, you can create a great logo or you can give your brand a slogan.
The digital world provides many opportunities for fashion brands – building relationships on social media and mobile apps, selling in online stores, organizing virtual events, etc. With brands across the globe fighting for their spot, a good marketing campaign is crucial for promotion.
However, the visibility and popularity of fashion brands rely greatly on their website and their social media presence, directly influencing their sales. This is why aside from offering good products and making sure you show them in visually attractive and clear ways, you should also focus on providing your potential clients with valuable content.