The Evolution of Cereal Packaging

The Evolution of Cereal Packaging

by Manish Singh
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Food & beverage packaging plays an important role when it comes to profit for the brand. Even if the food product is excellent and packaging is not right, customers won’t take an interest. If you have chosen a packaging design, it can work well for some time, but frequent changes are equally important for attracting a new set of customers. When it comes to cereals, they are consumed by children and adults, so being innovative and revolutionary is the key to success. There are different types of wholegrain cereals available in the market, and fighting for the top spot is a challenging task. There are various packaging boxes available for packing cereals and let us see how these boxes have evolved in terms of colors, designs, and other elements.

Printing Technology.

The printing technology on the custom cereal boxes has evolved over the years. The leading packaging and manufacturing companies are now offering attractive printing designs and advanced technology for making these boxes exceptional. Using quality ink for printing will also mean that the status of the brand will also be enhanced. The digital and offset printing, which is commonly used now, wasn’t used traditionally, and it has helped increase sales and revenue. When it comes to food packaging designs, the brands are very conscious as the health of the individuals is directly associated with it. Nowadays, necessary information about the ingredients and expiry or production dates are also printed on the boxes; otherwise, people are not confident in purchasing the cereals.

Eco-friendly materials.

When it comes to selecting the materials for cereal packaging, most of the brands now opt for eco-friendly, recyclable, and biodegradable materials. The pressure from the Government and people has forced the brand owners to think about going green. They have moved away from using plastic, which is harmful. Looking for methods that are harmless for the environment and safeguard the weather from hazardous conditions are now on the rise.

The materials which could threaten the lives of humans and creatures are genuinely avoided. Whenever customers are out in the market, they will opt for cereal boxes that are eco-friendly and made from reusable materials. They can eliminate the boxes after one use and can even keep them for storing valuable other belongings.

Color Technology.

The color technologies used on cereal boxes wholesale are more effective than before. Previously there wasn’t any modern technology, but now there are plenty due to which the boxes look irresistible. Several color combinations are used to make everything appealing, and when photos of yummy cereals are printed on the box, it will make everyone’s mouth water with saliva. Due to intense competition among brands, vibrant, trendy, and catchy color combinations are used to thrill the customers.

Manufacturers use CMYK and PMS technology, and the best thing is that they also guide the brand owners when it comes to selecting colors. In the end, you have to decide everything based on the likes of your targeted customers. When customers wander around the market, there are several packaging boxes for cereals that boast of artistic and modern designs.

Finishing.

Cereal packaging boxes have revolutionized in the real sense, and the high-quality finishing is top-notch. Reliable manufacturing companies offer unique finishing methods that will enhance the durability and quality of the boxes. The various finishing options like gloss, embossing, debossing, and gold foiling are popular choices among brands, and customers love it. The ultra-crimson and silver foiling is another good option that brands can avail and make their boxes even more modern.

The cereal boxes are now smoother, and 3D printing is often used, which wasn’t used in the past. Customers have become smarter, and they want to know what they are consuming and the packaging design due to which they make their purchase decisions. The brand owners have to customize and finishing options and they are just one step away. They want to give their customers a good experience and increase sales by creating a loyal customer base.

Use of quality materials.

The choices of customers keep changing drastically, and the evolution of packaging designs has become a necessity. People don’t buy products if the packaging design isn’t attractive or trendy. Customers will also like to buy the cereals that have retained their quality, freshness, and crisp, and the top quality boxes will help you deliver that to people. If the packaging is reduced, the cereal’s crisp will be gone, and it will become soggy, and in the end, shelf life will also decrease. The manufacturing companies make boxes with quality and durable materials like cardboard so that cereals can remain safe and protected.

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